It's that time of year again as we gear up for the 29th St John's College Easter Rugby Festival on 2, 4 and 6 April 2026, celebrating the best in schoolboy rugby!
The Easter Rugby Festival is one of the most anticipated events on the school calendar, and a prime opportunity for brands to engage with our school community, emerging athletes, and their families. This sponsorship deck outlines strategic partnerships designed to deliver exceptional brand visibility and authentic engagement at one of South Africa's leading youth rugby festivals.
The festival continues to grow, attracting teams and supporters from across South Africa. In 2025, spectator numbers reached nearly 13 000, providing brands with access to an enthusiastic and influential audience.
Over three days, teams will compete in a festival format that prioritises the love of the game over league standings, highlighting rising talent and the traditions that make schoolboy rugby such a cherished part of our sporting culture.
Beyond the matches, the festival creates ideal conditions for brand connections. With plenty to eat and drink, a VIP viewing deck, retail opportunities, and lively spectator areas, sponsors can engage with audiences throughout the event.
From field-level branding to experiential activations and exclusive hospitality, our partnership packages position your brand at the heart of the action, connecting directly with the players, their supporters, and the wider rugby community.
Get involved in this iconic Easter tradition!